Curtis Williams and Jaylon Smith Art Director and A&R Jaylon Smith worked closely with Jamie Foxx’s artist J Young MDK in overseeing the creative content for debut album Now or Never. Most notably, he served as the A&R for the intro record ‘Other Side’ produced by Nxtetg. Since the release of the album in April 2019, Now or Never has been co-signed by celebrities that include: Kendall Jenner, Chris Brown, LisaRaye, Antonio Brown, Cedric The Entertainer, Anderson Paak, and more. His latest venture comes on the heels of the inaugural Iced Out Fest, held at Atlanta venue Believe Music Hall. … Continue reading Jaylon Smith launches inaugural Iced Out Fest | #Music

Josh White makes his return to the ELEVATOR YouTube channel today with a music video premiere. The self-directed visual, shot and chopped by Liam Walsh, is for a record titled “I Don’t Want To Be Famous” and arrives just 24-hrs prior to his forthcoming mixtape by the same name. Josh is one of those artists it can be hard to predict, unable to anticipate what he may or may not incorporate into his art. He’s one of the more visually compelling artist I’ve ever seen, and sonically has every variety of style and delivery delivery down pat. Typically you’ll hear … Continue reading Josh White doesn’t want to be famous | #Music

New York rapper Wiki delivers an all new visual to accompany his old school, backpacker styled song “Eggs”. The track was produced by none other than the king of the creates himself, Madlib. Wiki is preparing for the release of his album, and says we can count on it dropping before the end of this year. Press play on the official music video for “Eggs” below. Continue reading New York hip-hop artist Wiki drops visuals for his Madlib produced track ‘Eggs’ | #Music

The homie FULMETALPARKA$ is a Virginia based rap artist who’s been making a name for himself in the blogosphere in recent years. Here, he liberates the visual treatment to go along with his single “OTAKU”. The term OTAKU is commonly used within the culture of anime, describing peoples love and fascination with Japanese culture, Manga, and most certainly anime itself. FULMETALPARKA$ is a one stop shop of creativity. Infact, he not only self-produced the song, but he directed and edited this video as well. Press play on FULMETALPARKA$ self-directed music video for “OTAKU” below Continue reading FULMETALPARKA$ liberates new self-directed music video | #Music

Rich The Kid, Jay Critch and Famous Dex drop off the visual treatment to accompany their fan-favorited track “Party Bus”. The David Camarena directed music video follows the 3 Rich Forever affiliates mobbing through the city streets by way of a pimped out school bus, fully equipped with trippy part light, strippers, and lots of cash. Stream the gangs most recent album Rich Forever 4, available now on all streaming platforms. Hit play on the official music video for “Party Bus” below. Continue reading Rich The Kid takes the homies on a wild ride on his Party Bus | #Music

Peewee Longway and Money Man link up to create a collaborative new project titled Long Money. The album holds 20 new tracks, and includes appearances by and production from the likes of Young Dolph, Kamaiyah, Jackboy, Cassius Jay, Supah Mario, Mooktoven, Yung Lan and others. Press play on the Peewee Longway and Money Man’s joint album Long Money below. Continue reading Peewee Longway and Money Man release joint album Long Money | #Music

Photos shot by skc girmai (@skcvisuals on Instagram) At Elevator, we have the illustrious ability to break emerging artists and scout for talent in today’s era of music. However, with new musicians taking off almost every day, we tend to forget about the artist who had all eyes a few months ago, or maybe even a few years back. Regardless of the time frame, Most Wanted highlights artists who hands-down have the ability to get the crowd hype or leave everyone anticipating their next move. With hip-hop’s latest generation of women reshaping the sound of music, female artists such as Cardi … Continue reading Most Wanted: Yung Miami | #Music

DramaB2R has been teasing this project for some time now so his fan base is undeniably excited that Drama has finally decided to flood the streets. Titled “3 THE EP”, the project is comprised of 4 songs and only one feature being Reese Mula on “No Chill”. Drama is one of the most prominent, harmonic artists that has been rising from Philadelphia and his consistency should not go over anyone’s head. Drama will only continue to grow his fan base and develop new avenues to his cadence and I cannot wait to watch him continue his much deserved growth. Enjoy … Continue reading DramaB2R returns with his highly anticipated EP | #Music

After a lengthy absence from releasing new music, it’s a blessing to be welcoming back to our pages Memphis artist Healy. The singer’s newest single  “Tucson” is a beautiful tale of someone becoming spiritually burnt from the mental and physical exhaustion one is inevitable to experience after excess time being spent on the unapologetic, ungiving road. And the reciprocal feelings which will come of reminiscent nostalgia for the feeling of home once that life becomes to be too much. Other than a music video we got for “Unwind” last year, this is the first release we’ve been blessed with since … Continue reading Healy gifts us with a beautiful new single | #Music

One of hip-hop’s most lively and eccentric acts, Father, is back making noise with his new EP Hu$band. Atlanta’s most atypical hooligan dropped off his new six song EP fitted with sole features from his frequent collaborator Meltycannon, as well as Zack Fox. In preparation for this EP’s release Father released a series of wild visuals.  Including featured songs “Handful” and “Iceman.” Hu$band came to us as animated, exciting and filled with quotable one-liners as you’d expect anything to come from Father, be sure to give this one the listen it deserves. Continue reading Father debutes new EP Hu$band | #Music