With his new song “This Body Means Nothing To Me” streaming everywhere, Shrimp transports listeners to the inner dwellings of his mind in a mere matter of seconds. Released independently, Shrimp is on his way to becoming one of the most important recording artists the city of Atlanta has to musically offer. Far from trap or even anything remotely resembling hip-hop, Shrimp crafts his music with purpose and vulnerability accented by emotive vocal tones and slightly nostalgic runs. Follow Shrimp Twitter Instagram Continue reading Shrimp release new single titled “this body means nothing to me” | #Music

Myles Lloyd is a Montreal R&B and soul music maker. His new album Goodbye, named after the standout single, is a 12 track album released independently. The music shifts from dark R&B ballads to near-acoustic soul records. Follow Myles Lloyd Twitter Instagram Continue reading Myles Lloyd makes debut with “Goodbye” | #Music

  Princess Nokia has blessed us with another captivating visual and song “Sugar Honey Iced Tea” (S.H.I.T). She exerts a playful delivery on the song with and high energy beat and tone – delivering a very serious message  for whoever wants to come at her for her style, music, or personal character. In the music video, which is directed by Emma Westenberg @ Partizan and creatively directed by Princess Nokia herself – she takes part in an unorthodox beauty pageant in which she wins. The visual is filled with blues (which I presume is her channeling her connection to the … Continue reading Princess Nokia doesn’t give a S.H.I.T in her latest visual | #Music

If you know of South Carolina rapper and heavyweight PG Ra, then you know nine times out of ten he’s with Road Runna. The two went bar for bar on “ABC” and Runna made a video cameo in Ra’s “Lil Stepper” video earlier this week. Today, we see the Carolina-native step into a limelight of his own on “Fast Lane.” The visuals catch Road Runna swerving through traffic and rapping in luxury cars. “She just be vibin’, riding to all of my songs / Keep rolling back to back backwoods, I don’t need no bone,” he raps. Check out the … Continue reading South Carolina rapper Road Runna is speeding in the “Fast Lane” | #Music

South Central’s own Narissa makes Elevator debut directed by herself & Jack Glory a (South Central Love Soundtrack), “Pull Party”. This video was shot at her Lash trap which she does womens eyelashes as a side hustle called “The Lash Trap” & different locations in Los Angeles. She shows her charisma and confidence in this video. I like how it has a story behind her actually saucin and talking shit. She is with her friends on the bed showing how much they don’t need no man’s money, telling us they have their own money & hustle. Narissa is a genuine … Continue reading South Central’s own Lash trapper drops new visuals | #Music

Ronin Black and Mike Floss have each been ELEVATOR favorites for some time now, and recently the Nashville pair collaborated for the first time with their sinister new tune “Holy,” that exhibits each of their distinct skillsets wonderfully. This ominous, thumping instrumental was produced by Unhappy Hank who continues to have some of the freakiest and hardest hitting beats in the entire region. Ronin delivers a solid vocal performance and he introduced some singy autotuned for the first time, both in the foreground and as ad-libs, and I would love to hear him continue to hone this ability. Mike Floss … Continue reading Nashville duo Ronin Black and Mike Floss team up for a new single titled “Holy” | #Music