Measure for Measure debuted their first single “Papercuts” recently and the blend of a fluttering falsetto and dance-inspired production makes this song and instant hit for me, and I can easily see this being played at parties worldwide. The London producer claims to try and make colors through his music, and this is extremely evident with the expressive vocal nature of the track and the bouncy, dance-able instrumental. I am very eager to see what Measure for Measure has in store and am eager to hear their upcoming releases. Stream “Papercuts” here: Continue reading Measure for Measure’s new track will make you want to dance | #Music

London rapper Flohio has been no stranger to ELEVATOR recently as she has unloaded several magnetic tracks and now a new visual following her around on her daily life. She has a massive pure rapping talent, masterfully blending flows and deliveries for a coherent and sonically diverse new release, and the “Way2” visual adds a great new layer to the song, as well as gives us a close-up look at the MC. Watch the “Way2” video here: Continue reading Flohio brings her fantastic track “Way2” to life in an up close and personal video | #Music

Oakland rapper Caleborate recently collaborated with the extremely talented Bay Area videographer @shotbysig for a new lyrically dense visual for his track “Telegraph.” The instrumental is lowkey but head-knocking, allowing Caleborate to fully shine with his massive vocal talent and rapping ability. I am very excited to see what Caleborate has next and he is easily one of my favorite artists emerging from the dense Oakland rap scene. Watch the “Telegraph” video here: Continue reading Bay Area rapper Caleborate spits bars in his visual for “Telegraph” | #Music

Knoxville, TN based rapper Thelodaboi is back with a new, lo-fi visual for his slow-burning track “Numb As I Was.” His lyrics deal with coping mechanisms and self-medication and the instrumental is the perfect blend of hard-hitting and melancholy to deal with such issues. This Alex Grove directed and edited visual is incredibly dope and masterfully edited, and I am excited to see what else Thelodaboi and his creative team are capable of. Watch “Numb As I Was” here: Continue reading Thelodaboi’s video for “Numb As I Was” is absolutely fantastic | #Music

West coast artist Nfant is starting to generate buzz and make a name for himself in the LA rap circuit. His presence is unique and gritty, matched with an animated charisma on camera that locks in viewers off the rip. His sound varies, at times delivering verses with a country twang and combining story telling with witty lyrics. Other times you’ll hear him hop on more typical west coast production, that have a playful bounce, but he brings his aggressive flow to keep the music more in the pocket of street music than club rap. Reloaded isn’t the LA MC’s … Continue reading Nfant reloads his arsenal and drops on ELEVATOR | #Music

Seattle based artist Deb Never drops off her latest in the form of a new single titled “Swimming”. The song was produced by the amazing Dylan Brady and is set to appear on Deb Never’s EP House On Wheels, dropping tomorrow, August 30th. Deb has been seen helping out in the studio with artist such as Dominic Fike, offering anything from vocals, guitar riffs, to an emotive melody that carries a record, her genius when it comes to song writing is just now beginning to scratch the surface on the major impact she is sure to have in the near … Continue reading Deb Never’s new single is now my favorite song | #Music

Hardcore rapper Nick Prosper has built a solid underground following over the last couple of years, consistently releasing music independently on his SoundCloud, as well as releasing a string of music videos blending the worlds of rap and hardcore into one shocking hybrid. As a result, Nick has managed to run up hundreds of thousands of plays on songs like “Out the Door,” “I Got” and “Depressed Flex.” Prosper is a member of the Dead Youth Records crew, and was born and raised in Brooklyn New York. The video for his song titled “I Got It”, reached over half a … Continue reading Nick Prosper continues melting hardcore and rap together | #Music

Crenshaw rapper G2 dropped his 2019 debut, Off It, earlier this year in April. The talented emcee keeps refreshing the project with new visuals, a few months back we got the “Blastin Off” music video. Today, we get visuals for the project’s standout cut, “They Can’t See This.” The Kariuki-directed video is close to home, featuring video cameos from Fresco, Six Sev, Catch, and more. “The usual DBFLYG shit” as G2 would say; peep the visuals below. Continue reading G2 creates waves with his latest visual | #Music